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Strategy • Branding
• Design • 

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For over 80 years, Dean Lumber has served the building supply needs of contractors and homeowners in St. Mary’s county, Maryland. Although they beautifully transformed many area homes and restaurants over the years, their own company was in need of some major renovations.


Bee-line was retained to rebuild the established brand with a fresh, new name, logo, messaging, and website that brought consumer awareness of both the products that they stock, along with the installation services that they provide. 


Bee-line provided a modernized name, logo, tagline and website in just three short weeks. We made sure to honor the company’s strong heritage, while bringing them into the era of Pinterest and Instagram.

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Bee-line positioned the brand as a source for not only supplies and installation services, but also for inspiration. Not just as a lumber store.

Does your organization need innovative ideas that fuel results? We are Bee-line. We are experts at creating sponsorship solutions and unique advocacy solutions for clients. If you are a trade organization looking for ways to rally your members, contact us.

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